Apollo Chasing Daphne by Ashi Studio

Recently I was sent the Lookbook for the Ashi Studio Fall/Winter 2016-17 couture collection. This is one designer I’ve followed for a couple of years now. I love the timeless elegance of his designs and the beautiful embroidery he uses. He chooses gentle colours and then adds a dash of colour to each collection along with signature ruffles, feathers, and fringing.

The designer, Ashi, was born in 1980. After a marketing graduation, he began attending the prestigious fashion school Esmod, France to study fashion design. His critically acclaimed work by Franca Sozzani, Editor-in-Chief of Vogue Italia and L’Uomo reflects a wearable art. Ashi Studio emphasis has always been the sensual aristocracy.

Who are Apollo and Daphne? The story of Apollo and Daphne comes from Ancient Greek mythology and is basically a story of love and hate. It was these emotions that were the inspiration for this collection.


Ashi Studio Couture Fall/Winter 16-17

 APOLLO CHASING DAPHNE

“Always my hair will have you, my lyres will have you, my quivers will have you, laurel tree.”
Apollo’s undying vow to Daphne is deeply rooted in this story of pride, lust and loss. These emotions, that have engulfed Apollo’s spirits in his chase for Daphnes’s love, have inspired the creations of this collection. Its very aspect has recaptured the entangled emotions between Apollo and Daphne in the long fought battle between lust and purity in the form of timeless art.
Reversed tulip shaped silhouettes embody the lover’s heart darkened by the heat of passion, reflecting the flower’s essence. His cupid struck desire is immortalised through shimmer and sparkle emanating from necklines to hems. Facing his relentless lust, are dark colours, high necklines, and translucencies in layers of fabric that come together to give life to Daphne’s metamorphosis to a pure laurel tree. In a mesmerising combination of structures effortlessly constructed and material manipulation, Ashi’s designs have transformed this battle into an everlasting quest for love.
Press Release – Ashi Studio
Here are some more of my favourites from the collection.
Ashi Studio Couture Fall/Winter 16-17 Ashi Studio Couture Fall/Winter 16-17 Ashi Studio Couture Fall/Winter 16-17
Ashi Studio Couture Fall/Winter 16-17
Ashi Studio Couture Fall/Winter 16-17
Ashi Studio Couture Fall/Winter 16-17
Ashi Studio Couture Fall/Winter 16-17
Ashi Studio Couture Fall/Winter 16-17
Ashi Studio Couture Fall/Winter 16-17
Ashi Studio Couture Fall/Winter 16-17
Ashi Studio Couture Fall/Winter 16-17 Ashi Studio Couture Fall/Winter 16-17

 

You can see the full collection here or follow Ashi Studio on their social media accounts TwitterFacebook or Instagram

Photos and Press Release Used by Kind Permission of Ashi Studio

 

 

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